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UNH students working to promote Wells Eco-Tourism
The Town of Wells, Maine, with over seven miles of coastline and sandy beaches, is one of the most popular vacation and tourism sites in Maine. This spring the town is partnering with students in the Marketing Workshop class at the Whittemore School of Business and...
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The Ultimate Hockey Fans
From December 2008 until February 2012, every time goalie Lindsey Minton '12 took the ice as a member of the UNH women’s hockey team, her father, Rex Minton, was in the stands. Every single time. Her mother Leslie’s attendance record is almost as good...When she graduates in May with a degree in...
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Mark Duggan
Mark Duggan has extensive experience in executive management within sports and fitness products industry. In 28 years at Nike inc, Mark was instrumental in developing marketplace management strategies to insure growth and profitability for Nike core businesses of footwear, apparel and equipment. His leadership...
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UNH to offer online MBA program
DURHAM, N.H.—The University of New Hampshire will begin offering an online master's in business administration program in the fall, allowing established professionals to earn an advanced degree anywhere at any time.
The new degree program at the university's Whittemore School of Business...
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WSBE professors advise students in rough job market
As the class of 2012 enters its last semester of college, many are nervous about entering the ‘real world' in the current economy. In the Whittemore School of Business and Economics, some professors share that nervousness, while some are hopeful for the next group of...
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Social psychology suggests that various factors can influence a consumer’s information search and purchase behavior
Practical implications – Consumer experiences and expectations will vary during a purchase situation. Understanding how individuals seek varied sources of information based on self-esteem and self-efficacy...
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Students who heavily engage in social networking do just as well academically as those who are less interested it
Parents worried that their college students are spending too much time on Facebook and other social networking sites and not enough time hitting the books can breathe a sigh of relief. New research from the...
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Student Grades Not Affected by Social Networking
“The study indicates that social media is being integrated with rather than interfering with students’ academic lives,” said UNH adjunct professor Chuck Martin, whose marketing research class conducted the study. “College students have grown up with social networks, and...
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Top Marketing Professors on Twitter
Chuck Martin, #1 for the category of 15,000+ Followers on Twitter, is one of the top 56 marketing professors around the world who 1) provide useful content and consistently engage with their followers on Twitter, 2) truly "get it" when it comes to the best ways to use Twitter and...
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Publisher has new read on textbooks
When University of New Hampshire professor Audrey Ashton-Savage distributed her syllabus last spring, students were aghast—the required textbook for their introductory advertising class cost a whopping $180...Flustered, she turned to Flat World Knowledge Inc., a fledgling publisher that...
