Goksel Yalcinkaya

Goksel Yalcinkaya Assistant Professor of Marketing 603.862.3376 goksel.yalcinkaya@unh.edu

Fields of Specialization:
Technological innovation and diffusion, new product design, information technology in new product launch, launch strategies, and international marketing.

Education:

Ph.D., Michigan State University (Marketing)
M.S., Northeastern University (Computer Systems Engineering)
MBA, Suffolk University (Marketing and Finance)
B.S. Ege University, Turkey (Textile Engineering)

Recent Research:

"An Empirical Examination of a Technology Adoption Model for the Context of China," with Roger Calantone and David A. Griffith, Journal of International Marketing

"An Exploratory Examination of the Factors Influencing Distributor Self-percieved Power in Channel Relationships: A Seven Country Study," with David A. Griffith, Advances in International Marketing: Internal Channels of Distribution, Carl Soldberg (ed.), Elsevier Science Publishers

"Diffusion of Multiple Generations of Innovation in Segmented and Non-Segmented Markets: An Agent-Based Model Approach," with Erin Cavusgil and Serdar Durmusoglu, 2006 INFORMS Marketing Science Conference Proceedings

"How Exploration and Exploitation Capabilities Drive Product Innovation and Market Performance," with Roger Calantone and David A. Griffith, 2006 Consortium for International Marketing Research Conference Proceedings