A-LIVE: START-UP AND GROWTH IN THE ENTERTAINMENT INDUSTRY
By admin - Posted on July 11th, 2007
University:
SDA Bocconi
Year:
1969
ID Number:
123
Document Type:
Case / ecch
Document Group:
franchising
"The case illustrates how a start-up can survive and thrive in the turbulent and fragmented entertainment market. A-live Music Company (AMC) entered the entertainment market in 2000 by combining