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Ludwig Bstieler

Ludwig Bstieler


Associate Professor of Marketing
603.862.3306
ludwigb@unh.edu

Fields of Specialization:

New product development, marketing research.

Education:

Dr.rer.soc.oec., Marketing, University of Innsbruck, Austria (Ph.D.)
Mag.rer.soc.oec., Marketing (mj.), Strategic Management, Human Resource Management (ms.), University of Innsbruck, Austria (MBA)
Matura, Bundeshandelsakademie Bregenz, Austria (Baccalauréat)

Bio:

Dr. Ludwig Bstieler is Associate Professor of Marketing at the Whittemore School of Business and Economics of the University of New Hampshire. Prior to joining UNH he was assistant professor of Marketing at the University of Innsbruck and a visiting scholar and lecturer at McMaster University and the MIT Sloan School of Management. His research interests include studying the formation, management, and outcomes of close buyer-supplier relationships in industrial new product development and investigating different forms of perceived environmental uncertainty and its impact on product innovation practices.  At the Whittemore School he teaches courses in new product development, marketing research, and brand management in the undergraduate and graduate programs. In 2005 he received the Whittemore School of Business and Economics Excellence in Teaching Award.


Recent Research:

"Increasing Learning and Time Efficiency in Interorganizational New Product Development Teams", with M. Hemmert. Journal of Product Innovation Management. Forthcoming.

"The Influence of Tie Strength Characteristics and Behavioral Factors on Knowledge Acquisition: A Study of Korean New Product Alliances", with M. Hemmert. Asian Business & Management, 7(1), 2008.

"Developing Trust in Vertical Product Development Partnerships: A Comparison of South Korea and Austria", with M. Hemmert. Journal of World Business, The Korean Issue, 43(1), 2008.

"Trust Formation in Collaborative New Product Development", Journal of Product Innovation Management, 23(1), 2006.

"The Moderating Effect of Environmental Uncertainty on New Product Development and Time Efficiency", Journal of Product Innovation Management, 22(3), 2005.

"Reducing relational uncertainty in R&D alliances: Findings from the Korean machinery and electronics industries", with M. Hemmert. The R&D Management Conference, 2007.

"Resource Needs, Relational Advantages, and New Product Develpment Project Outcomes: A Study of Austrian Manufacturers", with P. Lane. 26th Strategic Management Society International Conference, 2006.

"Ties That May Not Matter: The Mediating Role of Trust in Effective Information Exchange", with P. Lane. 13th International Product Development Management Conference, 2006.