Marketing News
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| New social media class at UNH |
Social media is revolutionary and fast becoming mainstream, said Chuck Martin, chief executive officer of NFI Research in Madbury and author of multiple books about business trends, who will teach the class at UNH. Martin's class will be social media interactive and immediate, utilizing how real local businesses are using Facebook and Twitter in real time while students offers class critiques and suggestions. At a glance: |
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| Executives Say More Communication, Collaboration Needed |
Nearly half (48 percent) of senior executives and managers say that communication would increase productivity within their organization..."In today's business environment, it is apparent that communication needs to be more effective," said Chuck Martin, CEO of NFI Research and author of SMARTS (Are We Hardwired for Success?). |
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| Cognitive Characteristics of High Performers in Marketing |
Cognitive Characteristics of High Performers in Marketing Original Publication Date: 07/12/2009 |
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| Top Marketing Professors on Twitter |
Top Marketing Professors on Twitter Original Publication Date: 08/20/2009 |
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| Many executives signing on to social networking sites |
NECN.com - Social networking is all the rage, and it has worked its way into the boss's office. New Hampshire-based NFI Research polled 2,000 senior executives and managers in companies around the world. NFI Chairman and CEO Chuck Martin joins us with the results. Martin looks at the results for both personal and business use, on sites such as Twitter, Facebook and Linkedin. |
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| UNH Launches New Class on How to Sell Yourself in a Tough Economy |
UNH Media Relations - The University of New Hampshire Whittemore School of Business and Economics is launching a new marketing class to help those dealing with job loss. The class is one of several marketing classes that will be available during the evenings this summer. |
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| 10th UNH Undergraduate Research Conference Features More Than 850 Students |
UNH Media Relations - In 2008, UNH's Whittemore School of Business and Economics had so many students presenting their research (more than 100) that the school will have its own daylong symposium within the URC 2009. |
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| Mobile Surveys at Different Colleges Produce Mixed Signals |
The Wired Campus - Separate surveys conducted recently on two college campuses returned mixed signals on the sorts of capabilities students desire from their mobile devices...Another survey, orchestrated by Chuck Martin of the University of New Hampshire's school of business and economics, polled 707 students across the university's six colleges about how they use their mobile devices and what new features they think would prove most useful. |
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| Undergraduate Research Conference Coming Up on 10th Anniversary |
Campus Journal - Peter Masucci, a faculty member who teaches marketing at the Whittemore School of Business and Economics, once enrolled his entire class in URC because he felt the amount of research they had done on a project for Yahoo warranted more exposure. He's been encouraging students to sign up ever since. |
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| Back to Buying Bit by Bit - In This Season's Credit Crunch, Holiday Shoppers Are Resorting to Layaway |
Washingtonpost.com - There was once a time, before credit cards blanketed the land, when shoppers had to pay for their merchandise in full before taking it home...Ludwig Bstieler, an associate marketing professor at the University of New Hampshire, said that layaway may also not be useful for electronics or other products that evolve quickly. |
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