AACSB Accredited

Marketing Research That Makes a Difference

The Marketing Department produces research that expands the frontiers of knowledge in our discipline and disseminates this knowledge to the widest possible professional audience. We publish research that looks at important issues in

Advertising
Brand Management
Consumer Behavior
Innovation & New Product Development
International Marketing

Marketing Channels
Marketing Research
Marketing Strategy
Modeling
Services Marketing

Our faculty members primarily publish in leading academic journals. Publications in practitioner oriented journals or authorship of scholarly books also can contribute to our research mission, but typically are undertaken by tenured faculty members.

Since 2005 our faculty members have published in the following leading academic journals:

Academy of Management Journal
Academy of Management Review
Asia Pacific Journal of Management
Industrial Marketing Management
International Journal of Advertising
International Marketing Review
Journal of Advertising

Journal of Business Research
Journal of International Marketing
Journal of Product Innovation Management
Journal of World Business
Marketing Letters
R&D Management
Strategic Management Journal

For more information on our research priorities, please download our department's Research Statement.