MKTG 753
Course Title:
Consumer/Buyer Behavior
Minimum Credits:
4
Covers concepts, models, and theories from the behavioral sciences applied to consumer decision making and purchasing behavior. Examines consumer behavior from economic, psychological, sociological, and anthropological perspectives. Topic coverage includes discussion of marketing strategies and tactics to influence consumer choice. Prereq: ADMN 651. Writing intensive.a
Course Prerequisites:
- Login to post comments
- Printer-friendly version