MKTG 756

Designed to help acquire an understanding of franchising as a system of distribution and business expansion. Franchising will be studied from both the perspectives of the franchise and the franchiser. In addition, economic, financial, and legal issues associated with franchising will be covered. By the end of the course, acquisition of skills and sources of information that would permit sound assessment of the business opportunities available in franchising. Prereq: ADMN 651 or HMGT 600. (Also offered as HMGT 756.)