A Note on Franchising
By admin - Posted on July 11th, 2007
Year:
1969
ID Number:
35
Document Type:
Manuscript
Document Group:
franchising
Examines the motivations for franchising. Examines the academic literature in the area and draws implications for franchising patterns. Also provides data on franchising patterns. http://www.hbsp.harvard.edu/b01/en/cases/cases_home.jhtml