Option in Marketing Curriculum
By admin - Posted on June 22nd, 2007
Marketing Curriculum (Students Graduating 12/2007 or Earlier), in addition to the core requirements for the Business Administration major
Required
- MKTG 753 Consumer/Buyer Behavior
- MKTG 762 Marketing Workshop
- MKTG 763 Market and Opportunity Analysis
- One additional 700-level MKTG course. Offerings will vary from year to year.
Optional Technology Track in Marketing Option: In addition to the above requirements, students complete the following courses:
- DS 773 Database Management Systems
- DS 774 Electronic Commerce Systems
Click here for a PDF version of the curriculum (Adobe Acrobat Reader required). Opens in a new browser window.
Curriculum (Students Graduating May 2008 or Later), in addition to the core requirements for the Business Administration major
Note: This is a proposed curriculum subject to faculty approval.
Required
- MKTG 752 Marketing Research
- MKTG 753 Consumer/Buyer Behavior
- MKTG 762 Marketing Workshop
- MKTG 763 Market Opportunity Analysis
- Two additional 700-level MKTG course. Offerings will vary from year to year.
Click here for a PDF version of the curriculum (Adobe Acrobat Reader required). Opens in a new browser window.