The Whittemore School of Business and Economics offers an International Franchising course for upper-level, undergraduate business students. The course is designed to introduce the world of Franchising and the management techniques from both a macro and micro perspective.
Professor Udo Schlentrich, the Director of the Rosenberg International Center of Franchising, lectures on topics such as: The History of Franchising, Franchisor Management, Franchise Marketing Techniques, Franchise Operations Management, New Franchise Creations, Current Events and Trends in Franchising, Legal Aspects of Franchising, and Key Financial Drivers Pertaining to Franchise Unit’s Performance.
The course utilizes a blend of interactive learning techniques including: case study analyses, field work, a guest speaker series, and independent project analyses.
Franchising HMGT 756 / MKGT 756
Course might be of special interest to students who are investigating entrepreneurial career opportunities.
Course description: The Franchise course is designed to help students acquire an understanding of franchising. By the end of the course, students will have acquired the skills and sources of information that would enable them to assess business opportunities in the field of franchising.
Course format: The course is designed to encourage learning both inside and outside the classroom. Inside the classroom, the emphasis is on lectures, strategy discussion, case studies and presentations given by industry leaders. Outside the classroom, the emphasis is on self-guided study, student team projects and franchise unit visits.
Student comments:
"I really loved this class. I learned so much and have recommended it to fellow marketing majors. Professor Udo was very enthusiastic, understanding and a great teacher. I especially appreciated his real world advice/stories/examples."
"Professor Udo was very good at disclosing interesting relevant information to students and easy to listen to because of his enthusiasm on subject matter..."
Events and Outreach: Visiting Lecturers
Jim McKenna
President, McKenna Associates Corp
John Motta
Dunkin Donuts multi-unit franchise owner
Arthur L. Pressman
Attorney, Nixon Peabody, LLP
Warren Daniel
Regional Manager
Small Business Development Center (SBDC)
Dave Salzman
Owner
Espresso Dave
Matt Alden
Owner, General Manager
Franchise Solutions
Mark Kushinsky
President
MaidPro
Timothy J. Bryant, Esq.
Lawyer
Preti Flaherty
Jack Barry, C.P.M.
Regional Director Membership Development
Best Western International, Inc.
Mark Dubinsky
Multi-Unit Franchisee
Dunkin Donuts