Marketing Curriculum (Students Graduating 12/2007 or Earlier), in addition to the core requirements [1] for the Business Administration major

Required

• MKTG 753 Consumer/Buyer Behavior
• MKTG 762 Marketing Workshop
• MKTG 763 Market and Opportunity Analysis
• One additional 700-level MKTG course. Offerings will vary from year to year.

Optional Technology Track in Marketing Option: In addition to the above requirements, students complete the following courses:

• DS 773 Database Management Systems
• DS 774 Electronic Commerce Systems

Click here [2] for a PDF version of the curriculum (Adobe Acrobat Reader [3] required). Opens in a new browser window.

Curriculum (Students Graduating May 2008 or Later), in addition to the core requirements [4] for the Business Administration major

Note: This is a proposed curriculum subject to faculty approval.

Required

• MKTG 752 Marketing Research
• MKTG 753 Consumer/Buyer Behavior
• MKTG 762 Marketing Workshop
• MKTG 763 Market Opportunity Analysis
• Two additional 700-level MKTG course. Offerings will vary from year to year.

Click here [5] for a PDF version of the curriculum (Adobe Acrobat Reader [6] required). Opens in a new browser window.