Six-Page Summary (Stage II Questions)

In order to advance to the next round, finalists must submit a maximum six-page summary response to the following questions by 4:00 p.m. on April 14, 2008. Email submissions in PDF or WORD format to cnmc@cisunix.unh.edu [1].

1. What is the envisioned product or service and what does it do? (Emphasize benefits to targeted customers.)

2. How is your product, service or business model unique and/or innovative?

3. Who are the first customers targeted for your product or service and what are they like? Did you talk to any prospective customers? Did they indicate that they would buy your product?

4. What is the estimated total size (market potential) of the initial customer group (market segment)? Will this market segment be adequate to support your business model (how you propose to make money with your product or service)?

5. Is there a clear window of opportunity for the product or service? Describe.

6. What are the barriers to entry associated with your initial market?

7. What is the competitive advantage potential for your product, service or business model? How much money did you hope to make for your initial investors? How sustainable is your potential competitive advantage (i.e., how unique, rare, flexible and lasting is your product, service or business model)?

8. What is the likely intellectual property (IP) protection for your product/service innovation? Who owns (if applicable) the current IP associated with your product/service?

9. What quality of life "pain" or problem does your product, service or business model address? What is the magnitude of the quality of life pain or problem concern? How will your innovation or business model help address the pain or problem?

10. Who are the principle members of your management team? What are their backgrounds, skills and competencies?

11. What is the current stage of your product or service and what is your plaln for bringing your product or service to market? Provide estimate of funds expended to date and estimated funds for next steps.

Guidelines for Submitting Six-Page Summary [2]

Return to Holloway Prize Home [3]

Adapted from the I2P Competition at the University of Texas/Austin